skip to Main Content

Hi, I’m Andrew Tabb Jr.

I am an Experience Designer and part time; photographer, top golfer, and chef. I was in culinary arts for 13 years and then went straight (almost) into a career in design. That might seem a bit of an odd move to some, but to me it made complete sense.

From a young age I have loved both food and technology of any kind and I finally put my finger on why; I love creativity with a purpose. True culinary artists create with a purpose, you need to generate a recipe, work out a way of testing them in a new and innovative way and then evaluate your findings. Technology is, you guessed it, creativity with a purpose! Your only limited by your imagination when it comes to tech.

I came to this realisation at the same time that I became aware of the possibility of being an Experience Designer, and I had a moment of clarity.

I am using the skills I have learned and the experience of my colleagues and mentors to become a designer focused on delivering innovation, delight and above all value to users and businesses.

Download Resume

My UX Process


Every design starts with research. It’s all about the user, their problems, and how I can solve them. The more I know about the user base and their goals for a project, the better my understanding of how to help.


Preparation is everything. During this stage, I take all the information gathered in the previous step and create a organized plan of approach, with a basic product definition and an MVP (Minimum Viable Product) roadmap.


This is my quick and easy way to validate ideas. I start by figuring out smaller components, then move onto bigger things. Sometimes I will pump out a couple of Crazy 8’s to get everything on the table. At this point I look to refine rough concepts into something solid to build on.

Prototype & Design

I use this step to translate everything I’ve come up with so far to a workable solution. Every component gets to play its part. You get to see your ideas come to life, whether through mockups or clickable prototypes.

Test & Iterate

Testing allows me to identify design flaws, refine concepts and apply this knowledge to make a better product. I look to test during the entire project lifecycle, so if something doesn’t work well, I can quickly find out why and fix it, even if it means going back to a white board or sketchpad.


Once I’ve validated the MVP through testing and user research, i deliver the final results to the stakeholders. Once a project is complete I always listen to user feedback and improve over and over to ensure the customer is enjoying the product or service, as much I did creating it.