PROBLEM – You want to eat heathy, prepare your own meals but you struggle to perform necessary techniques required by recipes.
SOLUTION – Fresh Start is a subscription based culinary educational system that will send a box complete with ingredients and a easy to follow recipe guide that focuses on building your basic culinary skills.
MY ROLE – UX Designer
After conducting a survey to validate target user group and multiple interviews. I found that most people do not participate in meal subscription service nor prepare meals at home because of there lack of skills.
I decided to focus desk research on the importance of basic culinary skills and how the lack of can compromise health.
Also analyzing a variety of platforms that I considered to be engaging. Hello Fresh and Plated were amongst companies that are thriving in this space. What do their recipes look like? How simple is their checkout? What all comes in the box?
Distilling all of the information from the discovery phase allowed us to create three distinct user personas.
The Flimsy Mom is someone who talks about eating healthy, buys cookbooks, and tries to follow recipes but the food comes out, well….Flimsy.
The Wanna Be Foodie loves well composed meals that local chefs prepare. They would love to create some of there own but doesn’t know where to start.
I created a journey that any of the personas could feasibly go through. This allowed me to demonstrate the areas that I felt presented the most opportunity for engagement for each type of user.
I sketched out pages to give my ideas structure.
To build up Fresh Starts brand as Wholesome and Reliable, I started with a mood board of colors and pictures that demonstrated those feelings.
With the Fresh Start App downloaded to your Apple or Android device you will be able to subscribe for weekly or monthly education meal packages, and also earn rewards encouraging others.
The Account page allows each user to keep up with how many meal lessons they have available for the remaining of the subscription period, how many challenges they’ve completed, and upcoming challenges.
The recipes offer step by step charts included with every Fresh Start box will have you cooking flavorful meals in no time.
After practicing new skills we encourage users to share their new creation on social networks. Sharing multiple times a week unlocks coupons for health food.
The future of Fresh Start will include
- a sample box of what you would receive in an subscription.
- A video feature that has recipe walkthroughs performed by local culinary instructors and a full clickable prototype.